From November 29 to December 1, the Final of the First AIGC Internet Marketing Competition in China of the 2024 Belt & Road and BRICS Competition of Skills Development and Technology Innovation were successfully held at YRCTI. Vice President Zhu Huanli attended the opening ceremony and delivered a speech. The event was hosted by the China Section of BRICS Business Council, the Belt & Road and BRICS Skills Development International Alliance, in collaboration with YRCTI, Xindalu Shidai Education Technology Co., Ltd., and Fujian Shujiao Co., Ltd. A total of 146 teams from undergraduate and vocational colleges in the country registered to compete. After intense competition, two of YRCTI’s teams stood out. Students Wei Yuqing and Sun Jiaxin, majoring in Online Marketing and Live E-commerce from the School of Business and Management, secured the gold medal with their outstanding achievements, ranking first and fourth respectively. Teachers Zhu Mengyun and Zhang Zhifeng were honored as Outstanding Instructors. YRCTI also received the “Best Organization Award” and the “Outstanding Contribution Award”.

Opening Ceremony Site

Vice President Zhu Huanli delivering a speech

Competition Site

Award Ceremony and Closing Ceremony

This competition focused on the application of AIGC technology in internet marketing. By simulating real digital marketing scenarios, it comprehensively tested contestants’ abilities and overall competencies in areas such as AI-driven marketing creativity, AI live streaming planning, AI visual design, and AI short video editing. Throughout the competition, all contestants showcased their skills, demonstrating both their learning achievements and proficient skills in the field of AIGC internet marketing. This not only reflected the deep integration of vocational education with industry needs but also set a trend for future talent cultivation in the digital marketing domain. As a co-organizer of this event, YRCTI actively responded by meticulously organizing, scientifically arranging and enhancing services to ensure that the competition was conducted at a high level, safely, orderly, and with distinctive features. It provided a platform for exchange and collective progress in AIGC marketing talent development nationwide.

In recent years, YRCTI has extensively carried out “Artificial Intelligence+” curriculum reforms, integrating new technologies, processes and standards, including AIGC, into professional construction, curriculum reform and practical training conditions. Moreover, YRCTI has continuously increased investment and actively promoted the participation of various specialties in future-oriented vocational skill competitions and industry-education integration projects. This contributes technical and skilled talent support to national strategies like the ecological protection and high-quality development of the Yellow River Basin and regional economic growth.